It's the End...er...beginning of the Universe as we Know It

Alright all you whosits in Whoville. Here's an article that briefly talks about evidence of inflation at the beginning of the universe. Would that be the beginning of time? Well, that's a philosophical question not fit for this forum. It all depends on your definition of time. Does time exist because we track it? Is time anything more than a measurement of passing events and aging processes? Who cares, my Cheerios are getting soggy.